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Our Expert Reference Group

How it works

One 5-minute quiz   

Your survey window is open for four weeks. You choose when. We give you a media pack and a letter for your parents, which you send out over this four-week window. We gather the results and present them in your personalised dashboard. We meet with you and tell you the stories in the data that your parents want you to hear. We then encourage you to close the feedback loop.

​What's in it for parents?

  • A fun quiz on parenting choices that helps them reflect on what's important to them
  • A magazine that explores what the parenting language might mean to them
  • The opportunity to win a £200 family away day voucher in our free monthly prize draw.

What's in it for schools?

  • Control over data relating to the Ofsted Parent View questions
  • Insight into Net Promoter Score data, helping to uncover promoters and detractors
  • An exploration of the opinion of vigilant, empowering, empathic, and guiding parents.

Marketing personas to revolutionise your comms

A marketing professional would never use the same message for every person within their audience. They would segment, keep the core message, and adapt the framing. This is a school's opportunity to win friends and influence parents with better messaging.

Empathic

Child-led/ Direction-focused

Leads with feelings and connection, prioritising emotional safety and harmony for their child.

Currently, SEND parents are most likely to identify as empathic parents. 

Empowering

Parent-led/ Freedom-focused

Builds confidence by encouraging independence and problem-solving in challenges.

Currently, the most parents identify as empowering parents.

Guiding

Child-led/ Freedom focused

Provides steady structure and clarity, helping their child stay on track with purposeful next steps gentle encouragement.

Currently, the fewest parents identify as guiding parents.

Vigilant

Parent-led/ Direction focused

Stays alert to risks and details, advocating strongly to ensure nothing important is overlooked.

Currently, vigilant parents are the most unhappy persona in our schools.

Are you ready for data that tells a real story?

Ofsted data, NPS data, and insights into marketing personas - in one 5-minute quiz.